Sony Alpha 7 IV (ILCE-7M4) + Tamron 28-200mm f/2.8-5.6 Di III RXD

New standards for full-frame cameras

With impressive image quality in 33 megapixel resolution, video recording in 4K 60p, precise handling and fast sharing functions, the Sony Alpha 7 IV sets new standards for full-frame cameras as the perfect hybrid camera. Creative and professional photographers will always have Sony's best technology at hand to bring their ideas to life with the α 7M IV and its premium real-time autofocus for still and video shooting.

Unparalleledimage quality
The rear-exposed 33-megapixel Exmor R full-frame sensor with high-speed readout, high sensitivity, and highly accurate color reproduction, combined with the high processing power of the new Bionz XR image processor, ensures outstanding image quality. Thanks to high ISO sensitivity (expandable to ISO 50-204800 for photos and 100-102400 for videos) even in low light.

In addition to the two classic RAW and JPEG formats, the HEIF format (High Efficiency Image File) is also available for photos. Thanks to this format's inherent 4:2:2 color sampling and 10-bit color depth, even the finest gradations are reproduced naturally and realistically.

The 7 IV has two media slots that support UHS-I and UHS-II SDXC and SDHC cards. In addition, one of the slots is compatible with CFexpress Type A memory cards. This means that high read and write speeds are also possible without any problems.

Improved selection and editing

The Sony 7 IV offers ten unique in-camera presets for photos, videos, and livestreams. So you can create your own individual picture looks already in the camera and share your images with the world quickly and easily without any complex post-processing.

The optionally adjustable Soft Skin effect provides a radiant complexion, reduces wrinkles, skin irritations and dull areas and emphasizes eyes and mouth.

Autofocus rethought
Faster, more accurate and more precise: the advanced hybrid autofocus recognizes subjects (human, animal and bird) thanks to the latest real-time tracking technology and reliably keeps them in focus. Even with fast and unpredictable movements. Via touch, real-time tracking can be easily applied to any subject in the frame and activated in addition to eye autofocus when detecting eyes.

Focus functions already familiar from the Sony Alpha 1 and α 7S III, such as focus switching or a user-defined subject tracking sensitivity, offer new, creative possibilities in video composition.

The powerful memory buffer allows up to 800 frames at up to 10 frames per second with AF/AE tracking. So you'll never miss a subject again! The AF Assist function supports focus transitions, ensuring a clean switch between auto and manual focus.

Intuitive Operation
With a fast and sharp 3.69 million-dot Quad VGA OLED electronic viewfinder, a new 3-inch tiltable touch screen, and a built-in 5-axis image stabilization system, the α 7 IV ensures a pleasant shooting experience and blur-free images.

The intuitive menu system with touch function allows settings to be changed quickly and easily. The function of the rear dial can be individually assigned to suit your needs. A special mode dial for allows you to quickly and easily switch between photo/video/slow-motion and time-lapse shooting.

High-quality video recording
Record video in stunning 4K quality at up to 60p, with full pixel readout and no pixel binning. Discerning filmmakers can use the α 7 IV to record content in 10-bit depth and 4:2:2 color sampling, and produce cinema-quality images via S-CINETONE/S-LOG 3 image profiles without much post-production effort.

The α 7 IV also offers unique video tools such as a Digital Focus Map and innovative Breathing Compensation, available only on Sony E-mount lenses. Thanks to the heat dissipation structure, video recording over a long period of time is no problem.

Shake-free images

The built-in 5-axis optical image stabilization (IBIS) ensures shake-free images. When shooting handheld video, the Active mode provides reliable support and compensates for camera shake. But shake can also be eliminated afterwards thanks to the recording of gyro and lens data.

Live streaming made easy
With the Alpha 7 IV, stream live content at up to 15p in 4K or 60p in Full HD. Even without a memory card. Thanks to the latest Generation 3.2 USB-C connectivity, no additional software is required. With the ultra-fast Wi-Fi chip and automatic Bluetooth image backup mode, you can stream your images instantly to share with the world.

More power for high-quality shooting

In addition to the efficient NP-FZ100 battery, the α 7 IV offers the option of an external power supply with USB port and AC adapter. For even longer shooting time, the camera can be connected to a charger or portable battery via the USB-C port.

Cutting-edge Technology from Sony
The Sony Alpha 7 IV benefits from Sony's parallel lens and camera development. Choose from more than 40 full-frame original Sony lenses to unleash your creativity. Effortlessly capture the best quality shots with Lenses designed specifically for Sony cameras.

World's first¹ travel zoom lens with F/2.8 aperture for full-frame mirrorless cameras
This premiere marks the beginning of a new era in the history of travel zoom lenses: the 28-200mm F/2.8-5.6 is the first lens of its class to offer the high aperture of F/2.8 at the 28mm wide-angle position. In addition, the widest possible aperture is F/3.5 at focal length 50mm, F/5 at 100mm, and F/5.6 from 150mm to 200mm. Thus, the very compact 28-200mm F/2.8-5.6 proves to be an exceptionally versatile photo lens that is recommended for a wide range of shooting situations.

Compact and lightweight - ideal for everyday and travel
All lenses of the Tamron E-mount series4 for mirrorless full-frame cameras are characterized by their optical and technical performance as well as high ease of use. In addition to a uniform filter size (Ø 67 mm), the developers paid particular attention to the compact body design and low weight when designing the 28-200mm F/2.8-5.6. The new travel zoom lens is only 117 mm long and weighs just 575 g, and the body diameter of 74 mm is remarkably small. These key data make the new zoom lens the ideal companion for a carefree photo tour.

Uncompromising image quality for unlimited creativity
The optical construction of the new travel zoom Lens consists of 18 elements in 14 groups, including several special lenses such as GM (Glass Molded Aspherical), XLD (eXtra Low Dispersion) and LD (Low Dispersion) elements and hybrid aspheres, which minimize optical image errors and enable high resolution values. The lens surfaces are coated with Tamron's BBAR (Broad-Band Anti-Reflection) coating, whose anti-reflective property reduces distracting ghosting and aperture spotting for sharp, brilliant images. It also supports in-camera distortion and vignetting correction, ensuring consistently high image quality right to the edges, regardless of the focal length selected.

In developing its travel zoom lenses, Tamron has always focused on setting new standards in image quality for this class. The 28-200mm F/2.8-5.6 is no exception, making it just as suitable for spontaneous snapshots as it is for sophisticated composed photography.

Superior close-up capabilities
For a travel zoom lens, the 28-200mm F/2.8-5.6 has exceptionally good close-up capabilities. The 28mm wide-angle allows you to focus on the subject from just 0.19m away, achieving a maximum magnification of 1:3.1. At the same time, the background can be beautifully blurred thanks to the large aperture of F/2.8. When shooting with the 200 mm telephoto, the shortest focusing distance is 0.80 m, which corresponds to a reproduction scale of 1:3.8. Users can therefore take impressively composed close-ups at any focal length.

Quiet autofocus with RXD technology
The autofocus system features a sensor that determines the current focus setting of the lens and an RXD stepping motor (Rapid eXtra-silent stepping Drive). Both ensure fast and precise automatic focusing so that the focus can be continuously tracked even with dynamic subjects. The autofocus works so quietly that virtually no distracting focusing noise is recorded during video recording. Compact RXD technology also contributes significantly to the compactness of the 28-200mm F/2.8-5.6.

Weather sealed construction, fluorine coating and zoom lock
The bayonet ring and other critical areas of the lens body are sealed against moisture and splashing water, enabling outdoor photography even in adverse weather conditions. The front lens is protected with a water- and grease-repellent fluorine coating that is easy to clean and less susceptible to contamination, such as fingerprints or water droplets. In addition, the zoom lock function prevents the lens barrel from accidentally extending during transport.

1⁾ Largest aperture compared to currently available interchangeable zoom lenses with at least 7x magnification (as of May 2020, source: Tamron).