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Fujifilm

Fujifilm - tradition and spirit of innovation from Japan

The traditional Japanese company Fujifilm is known to every photo enthusiast. During the time of analog photography, the company was known mainly for its good films and for the outstanding quality of its lenses. Until today, in the digital age, Fujifilm has been able to preserve this reputation. With Lenses for the X-series and the GF-series with medium format sensor, Fujifilm produces first-class optics whose imaging performance is among the best in the world.
All lenses have one thing in common: a first-class and valuable finish and an excellent feel. Both the range of zoom lenses and the fixed focal lengths have bodies made of metal. All of the GF-series optics and parts of the range of optics for the X-series are weatherproof and can therefore be used even in the most adverse conditions. The image stabilizer built into some zoom lenses makes it possible to compensate for 5 whole aperture stops, which allows for blur-free images even in low-light conditions.
Fujifilm caters to all wishes with its range of lenses and does not leave the wishes of the individual photographic genres unfulfilled. Thus, wide-angle shots can be taken as well as ultra-telephoto shots with the different lenses. Despite their massive and robust workmanship, Fujifilm's lenses do not weigh too much and thus allow for increased mobility. The autofocus used works reliably, quickly and precisely, so that fleeting moments can be captured with a high degree of accuracy.

Fujifilm X-Series - Photography in perfection

The Fujifilm X-Series has become one of the most popular cameras from the point of view of many amateur and especially professional photographers. In addition to the very compact design, the Fujifilm X system cameras impress with their superior image quality and numerous innovative features. With a Fujifilm X, photos can be taken that easily keep up with large, bulky SLR cameras, and in some cases even easily surpass them. Recommended by many respected photographers, Fujifilm X series cameras are suitable for everyone from beginners to professionals. You no longer have to do without incomparable pictures, since you always have a Fujifilm X camera with you thanks to its compactness. Compact are also the Fujifilm medium format cameras. The camera is barely larger than a digital SLR, but has a high-resolution medium format sensor. Here, too, Fujifilm shows its innovative spirit. A new world of photography with boundless creativity begins now.

What do you use which Fujifilm camera system for?

Fujifilm offers a variety of cameras and lenses designed for different photography needs and styles. Some examples of what different Fujifilm camera systems are used for are:

  • Fujifilm X-series: Fujifilm's X-series includes mirrorless system cameras and lenses with APS-C sensors and are suitable for landscape, portrait, and travel photography. They offer high-quality images and will appeal to photographers looking for a compact, lightweight camera.
  • Fujifilm GFX series: Fujifilm's GFX series includes medium format mirrorless cameras and lenses and is suitable for photographers who need high-quality, detailed images with a wide dynamic range. They are particularly suitable for photographing landscapes, portraits and architecture.
  • Fujifilm XF series: Fujifilm's XF series includes mirrorless system cameras and lenses with APS-C sensors and is suitable for photographers seeking high-quality, professional images. They are particularly suitable for photographing portraits, landscapes and travel photos.
  • Fujifilm Instax series: Fujifilm's Instax series includes instant cameras and is suitable for photographers who appreciate the charm of instant photography. They are particularly suitable for taking snapshots and using them at social occasions such as birthdays and weddings.

Frequently asked questions about Fujifilm

What is the difference between Fujifilm's X series and GFX series?

Fujifilm's X series includes mirrorless system cameras and lenses with APS-C sensors, while the GFX series includes medium format mirrorless cameras and lenses. The GFX series typically offers higher quality images with a wider dynamic range, while the X series is typically more compact and lighter.

What is the difference between Fujifilm's XF series and X series?

Fujifilm's XF series includes mirrorless system cameras and lenses with APS-C sensors, while the X series also includes mirrorless system cameras and lenses with APS-C sensors. The main difference between the two series is that the XF series generally delivers higher quality images and is designed for professional photographers, while the X series is suitable for all photographers.

Which Fujifilm cameras are suitable for use on the go?

Fujifilm offers a range of cameras that are suitable for use on the go, including the X series and the Instax series. The X-Series includes mirrorless system cameras and lenses with APS-C sensors that are compact and lightweight for easy portability. The Instax series includes instant cameras that are also compact and lightweight, making them great for on-the-go use.

Blog articles about Fujifilm

Telling Big Stories with Minimal Equipment (Martin Hülle)

Experiences with Limitations: Landscape Photography Using a Limited Number of Prime Lenses. For many years, Martin Hülle has relied exclusively on a small selection of prime lenses for his landscape photography, a choice that further emphasizes his reportage-style imagery.

Watch again now

Journey to Nowhere (Martin Hülle)

Martin Hülle offers insights into his career, shares adventurous stories from his photography and book projects "Mein Norden" and "Another Time, Another Place," and explains how he went from being a casual "zoom lens user" to a dedicated "prime lens user."

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Firmware update guide

A firmware update for the camera is often ignored, but it can significantly improve performance and functionality. Find out in this guide what firmware updates really do and how to install them correctly.

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Confined Spaces - Portraits with a Twist

The "Tight Spaces" lecture and live shoot focuses on impressive creative setups for portrait photography—all within very confined spaces. Fujifilm X Photographer and Fujifilm School Trainer Jens Burger introduces himself and his working style before quickly setting up and shooting five different sets with his model Josy. And all of this on a small table with a ring light. We can’t wait to see what he has in store.

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Budget-friendly but powerful: 5 reasons why the X-T30 III is worth it for you

Do you love good pictures and enjoy taking photos in everyday life, when traveling or just in between? We give you the top reasons from our practical test why it's worth taking a look at the new Fujifilm X-T30 III.

Fujifilm X-E5 + XF 23mm f2.8 Novelty

The new power duo from Fujifilm is on its way! An alternative to the X100VI? Everything you need to know about the new compact camera with the interchangeable pancake lens can be found here.

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Landscape photography on the Faroe Islands

The unbridled nature of the Faroe Islands is extraordinary and invites you to explore it with your camera. In summer, fall and winter, Fujifilm X-Photographer Martin Hülle explored this dramatic landscape and tracked down fairytale-like scenes of the small archipelago.

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The new Fujifilm GFX 100RF in a practical test | Experiences & Learnings with Luis Rüsing

The new Fujifilm GFX 100RF promises medium format power in a compact body. Together with food and product photographer Luis Rüsing, we put the camera through its paces in a live talk. Find out first-hand how the GFX 100RF performs in everyday use, what its greatest strengths are and why it redefines the medium format.

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Fujifilm promotions

Fujifilm Cashback

Get up to €500 cashback when you buy selected Fujifilm GFX medium format cameras and lenses.

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Fujifilm X-Series Cashback

Receive up to €200 cashback when you buy selected Fujifilm X series cameras and lenses!

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256 products

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Item Nr. 59730
Immediately available Delivery probably between 18.06.2026 and 20.06.2026
19,47
free shipping starting at 299,-
incl. VAT /

Sets mit Fujifilm Instax Mini film Double pack 2x10 shots

Fujifilm Instax Mini film double pack 2x10 shots set of 3

Immediately available Delivery probably between 18.06.2026 and 20.06.2026
55,35
Item Nr. 72680
Immediately available Delivery probably between 18.06.2026 and 20.06.2026
MSRP* 69,-
49,20
free shipping starting at 299,-
incl. VAT /

Sets mit Fujifilm Battery NP-W126 S

Fujifilm Battery NP-W126 S pack of 2

Immediately available Delivery probably between 18.06.2026 and 20.06.2026
97,28
From the blog

Telling Big Stories with Minimal Equipment (Martin Hülle)

Experiences with Limitations: Landscape Photography Using a Limited Number of Prime Lenses. For many years, Martin Hülle has relied exclusively on a small selection of prime lenses for his landscape photography, a choice that further emphasizes his reportage-style imagery.

Watch again now
Item Nr. 61008
1.799,-
incl. VAT /

Sets mit Fujifilm X100VI

Fujifilm X100VI + SanDisk Extreme Pro SDXC 200MB/s 128 GB silver

Item has been ordered Item has been ordered. Delivery time 1-3 months
1.845,37

Fujifilm X100VI silver + SmallRig 4558 leather bag

Item has been ordered Item has been ordered. Delivery time 1-3 months
1.875,10

Fujifilm X100VI + rechargeable battery NP-W126 S silver

Item has been ordered Item has been ordered. Delivery time 1-3 months
1.875,10

Fujifilm X100VI + Godox iT22 - TTL Mini Flash Silver

Item has been ordered Item has been ordered. Delivery time 1-3 months
1.875,10
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Item Nr. 63427
MSRP* 199,99
179,30 to 181,45
free shipping starting at 299,-
incl. VAT /

Free live consultation

Your individual consultation - from the comfort of your sofa

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Item Nr. 38710
Immediately available Delivery probably between 18.06.2026 and 20.06.2026
MSRP* 899,-
757,63
incl. VAT /
Item Nr. 48296
MSRP* 1.549,-
1.331,75
incl. VAT /

Sets mit Fujifilm X-E5

Fujifilm X-E5 + Viltrox AF 28mm f/4.5 silver

Item has been ordered Item has been ordered. Delivery time 1-3 months
1.413,76

Fujifilm X-E5 + Angelbird AV pro SDXC UHS-II V60 128 GB silver

Item has been ordered Item has been ordered. Delivery time 1-3 months
1.413,76

Fujifilm X-E5 + XF 23mm f/2.8 R WR silver

Item has been ordered
MSRP* 1.799,-
1.690,57

Fujifilm X-E5 + XC 13-33mm f/3.5-6.3 OIS silver

Immediately available Delivery probably between 18.06.2026 and 20.06.2026
1.690,57
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Item Nr. 48557
440,83 to 449,-
incl. VAT /
Item Nr. 64126
Immediately available Delivery probably between 18.06.2026 and 20.06.2026
MSRP* 69,-
55,76
free shipping starting at 299,-
incl. VAT /

Sets mit Fujifilm Battery NP-W235

Fujifilm Battery NP-W235 pack of 2

Immediately available Delivery probably between 18.06.2026 and 20.06.2026
107,64
Item Nr. 73759
MSRP* 449,-
Price before discount(s) 387,43
Price after discounts 337,43
You pay today
After the purchase you will receive 50,- Euro back from Fujifilm. further information:
387,43
incl. VAT /
Item Nr. 61295
Immediately available Delivery probably between 18.06.2026 and 20.06.2026
1.349,-
incl. VAT /
Novelty
Item Nr. 72971

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Sets mit Fujifilm GFX ETERNA 55

Item Nr. 13197
MSRP* 1.499,-
You pay 1.280,49
incl. VAT /

Sets mit Fujifilm X-T50

Fujifilm X-T50 + Viltrox AF 28mm f/4.5 silver

Delivery time 7 - 9 working days after receipt of payment. Delivery probably between 25.06.2026 and 27.06.2026
1.331,74

Fujifilm X-T50 + 15-45mm silver

Immediately available Delivery probably between 18.06.2026 and 20.06.2026
MSRP* 1.599,-
You pay 1.393,26

Fujifilm X-T50 + XC 35mm f/2.0 silver

Item has been ordered Item has been ordered. Delivery time 1-3 months
1.434,26

Fujifilm X-T50 + XC 15-45mm + XC 35mm f/2.0 silver

Item has been ordered Item has been ordered. Delivery time 1-3 months
1.557,29
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Item Nr. 64507
Immediately available Delivery probably between 18.06.2026 and 20.06.2026
MSRP* 449,-
409,06
incl. VAT /
Item Nr. 72706
Immediately available Delivery probably between 18.06.2026 and 20.06.2026
MSRP* 499,-
437,76
incl. VAT /
Item Nr. 43105
Immediately available Delivery probably between 18.06.2026 and 20.06.2026
MSRP* 849,-
715,49
incl. VAT /
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