HOYA brand store
Experience optical perfection - Welcome to the HOYA brand store
Since 1941, Hoya has been the world's largest manufacturer of optical glass - which you will find in almost all lenses from the most important manufacturers! Hoya guarantees the highest filter standard, for better results and more beautiful images right from the start, without time-consuming and costly post-processing of your images.
Hoya offers a wide variety of quality filters for mirrorless cameras, SLR cameras (digital and analog), medium and large format cameras, video cameras and film technology.
First-class raw material, precise processing, elaborate coating technology for the coating and strict quality control characterize Hoya filters. Neutral density ND filters, UV filters and protective/protector filters, polarizing filters, skylight and colour filters, effect and special filters. Hoya stands for 100% image quality - Made in Japan!
HOYA UV Filter
A Hoya UV filter uses the highest quality glass that produces a smooth, clear image. This filter absorbs (almost) all UV rays - depending on the filter type - to achieve sharpness and clarity without affecting color rendition in the slightest. These popular filters are known for their ability to minimize reflections on filter surfaces, reducing flare and ghosting. For the user, this means sharper photos with more depth as well as finer and more detailed color gradations. A Hoya UV filter does not affect the colors of visible light and can therefore remain on the Lens at all times.
HOYA polarizing filter
With a circular polarizing filter, you can create unique effects in your image that are not possible in post-production, such as enhancing colour contrasts and controlling reflections. A polarizing filter is a great and easy way to achieve better results in your photos that are difficult and time-consuming in post-production. The overall high quality of the Hoya filter makes it perfect for advanced and professional photographers who want to achieve the highest standard in their images.
HOYA protective filter
Don't risk scratches, dirt or bumps on your expensive lens glass. A Hoya Protective Filter (or Protector) is a 100% clear filter that has absolutely no effect on the color balance or quality of your photo or the performance of your lens. For example: The HDX Protector is four times stronger than standard filter glass. The HOYA HD NANO Mk II UV offers the ultimate protection for your Lens, thanks to the nano-coating. It is especially recommended for advanced and professional photographers who need a particularly robust, durable protector for their daily shots.
HOYA ND filters
Neutral density (ND) filters are the most sought after and important type of photographic filters for several reasons. For photographers, ND filters provide precise control over the amount of light passing through the Lens for better creative control over exposure, such as long exposures. For video content creators, ND filters are very helpful to adjust shutter speeds to match the frame rate while maintaining the depth of field of the footage.
HOYA offers its own exclusive and wide range of ND filters for photographers and filmmakers. PRO ND / EX filters use HOYA's clear optical glass mounted in a lightweight, precision machined aluminum frame. The frame has front filter threads so you can attach additional filters or a lens cap. The top of the range HD MkII IRND filters have IR-cut ACCU-ND technology, water and oil repellent coating and flat frame.
HOYA Variable ND Filter
For perfectly balanced shots in any lighting situation. Variable ND filters specifically reduce the amount of light entering the Lens without affecting color or sharpness. This gives you full control over exposure and depth of field even in bright sunlight. Ideal for photo and video shoots with an open aperture or smooth motion blur - for natural, harmonious results with a professional look.
HOYA's Variable Density II filter is a density-adjustable filter with an ND range of 1.5 to 9 f-stops (ND3-400). Suitable for wide-angle lenses, with special knob for practical density adjustment. Available sizes in 49 - 82mm.
HOYA creative filters
This is a new Hoya classification. Creative filters produce a subtle but realistic result that can be used for artistic effects. These include special effect filters such as the popular Mist Diffuser Black, Star and Sparkle effect filters. Color filters for analogue photography to correct color deviations are also available. You can easily achieve outstanding creative or unusual results and create special images for memorable occasions such as weddings, parties and vacations. Get creative with Hoya!
Filter kits from HOYA:
CLOSE-UP FILTER KIT II HMC | CLOSE-UP LENS
The close-up lens is an extremely practical tool, as it shortens the original close-up limit of your Lens so that you can get closer to the subject and shoot it at a larger magnification.
With a close-up lens, you can immerse yourself in a new world of creativity and take detailed macro shots. Particularly suitable for taking pictures of plants, insects and small objects. The HOYA CLOSE-UP SET (&1, &2, &4) II, HMC consists of three multi-coated close-up lenses with &1, &2 and &4 dopters respectively.
Available sizes: 49-82mm
DIGITAL FILTER KIT II
The HOYA Digital Filter Kit II consists of three Hoya filters in a gift box, which are frequently used in photography.
This kit consists of a UV filter (multi-coated), a polarization filter and an ND8 grey filter (3 f-stops).
Available sizes: 49-82mm
PRO ND EX FILTER KIT
Gray filter set with 3 filters: ND8, ND64 and ND1000 for photographers and filmmakers. ACCU-ND technology: Light is reduced equally to prevent color shifts. Anti-reflective coating on both sides. ND8 - 3 f-stops, ND64 - 6 f-stops, ND1000 - 10 f-stops
Available sizes: 49-82mm
HD MK II IRND KIT
Hoya filter kit with three high-quality IRND filters HD Mk II IRND 8, 64 and 1000 as a practical all-round kit with case. With IR-cut ACCU-ND technology, water and oil-repellent coating and flat frame.
Available sizes: 49-82mm
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