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SONY: THE CHOICE OF INTEREST

Looking for the ideal equipment for your photographic vision?

Whether it's family moments, dramatic landscapes or cinematic videos - Sony offers you the perfect equipment for every creative adventure. With the powerful Alpha cameras and high-quality Lens, you can set new standards in image quality, flexibility and expressiveness.

Here you will find the right recommendation for every area: from Good for ambitious beginners to Better for advanced users and Best for the highest demands. Let yourself be inspired - and find exactly the equipment that suits you.


THE CHOICE FOR PORTRAIT
The right equipment for portrait photography

Capture life in all its facets


The right equipment for landscape photography

Capture landscapes in all their beauty


The right equipment for wildlife photography

Discover the wilderness and the unexpected


The right equipment for family photography

Capture family moments full of closeness and emotion


The right equipment for macro photography

Discover the big picture in the smallest detail


The right equipment for videography

Tell stories with every moving image


The right equipment for content creation

Create content with style and expressiveness


More about Sony

The new Sony FX2 in the Creator test

With the new Alpha FX2, Sony is expanding its successful Cinema Line with a new camera that is exciting for both video and photo professionals. Here we summarize the most important technical innovations, compare it to the Alpha 7 IV, FX3 and FX30 and give authentic voices from the field.

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Secure all promotions today and easily finance your new photographic equipment.

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The fascination of cosplay - atmospheric staging of characters

This live workshop is about cosplay photography, what makes it special and how to correctly stage the many different characters from anime, manga, games and much more.

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Workflow and equipment - successfully mastering every production

Every project is different. In this workshop, you will learn how to always choose the right set-up. Chris Koch will show you how he adapts the equipment specifically to different productions, why "less is more" is often the better approach and which gear he would never do without.

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Smart use of social media as a video or photographer

Learn how to use social media correctly, which formats work and how to create content. Learn how to use social media in a targeted way to build reach, attract customers and strengthen your personal brand.

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Hands On: Sony 50-150mm f/2 GM

Sony introduces a new, powerful zoom lens: the 50-150mm G Master with a continuous aperture of f/2.0. Specially designed for portrait, wedding, concert and event photography, it is designed to give photographers more flexibility and creative freedom without compromising on image quality or handling. Compact, precise and fast: in this article, you can find out what makes the latest member of the G-Master series so special and what advantages it offers you in practice.

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Sony Cashback

Get up to 400€ Sony cashback on participating cameras, lenses and accessories.

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Sony Lens Discounts

Get up to 200€ discount on selected Sony lenses. The discount will be deducted directly in the shopping cart.

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Sony teleconverter action

Save €200 now when you buy selected Sony lenses in a set with a teleconverter.

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After more than three years, there is finally to be a successor to the Sony Alpha 1 and today we got our hands on it and were able to test it for you. The Alpha 1 is aimed at absolute professional photographers, as it is the top of the range in the Sony product cosmos. It therefore represents the perfect hybrid camera, which was also made for every requirement. In this article, you will find out whether this is the case and whether the Sony Alpha 1 II lives up to this! In addition to the new camera, Sony has also gifted us with a new lens, the Sony 28-70 F2 GM.

Review of the Sony Alpha 1 II

After more than three years, there is finally to be a successor to the Sony Alpha 1 and today we got our hands on it and were able to test it for you. The Alpha 1 is aimed at absolute professional photographers, because it is the top of the Sony product cosmos. It is therefore the perfect hybrid camera, made for every requirement. In this article, you will find out whether this is the case and whether the Sony Alpha 1 II lives up to this! In addition to the new camera, Sony has also gifted us with a new lens, the Sony 28-70 F2 GM.

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Review: Sony SEL 28-70mm F2 GM - The new benchmark for standard

The most popular focal lengths of 2024 are probably the focal lengths between 24 and 70mm. Okay, we are also talking about one of the standard focal lengths in photography, which probably covers most applications and can be found in every photo backpack.

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Use the 0% financing now with Paypal

Secure all promotions today and easily finance your new photographic equipment.

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Analog cameras in 2025

It's not a new trend, but analog photography has enjoyed great popularity for some time now. We also have various analog cameras in our range and if you come to Düsseldorf, you can also look for a few old treasures in our second-hand shop!

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Guide: What photographers should consider when choosing printer paper

If you print your own pictures at home, you need to pay attention to a number of things. In addition to the right color profiles for the pictures, you need to pay attention to the drying times required by the respective papers and the effect you want to achieve with the paper on which the pictures are printed.

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Guide to cleaning cameras and camera equipment

The dark season is a good time to give your camera equipment a new lease of life. Well-maintained camera equipment improves service life and loyalty.

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