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Home page ...Sony - The Choice of Interest
SONY: THE CHOICE OF INTEREST

Looking for the ideal equipment for your photographic vision?

Whether it's family moments, dramatic landscapes or cinematic videos - Sony offers you the perfect equipment for every creative adventure. With the powerful Alpha cameras and high-quality Lens, you can set new standards in image quality, flexibility and expressiveness.

Here you will find the right recommendation for every area: from Good for ambitious beginners to Better for advanced users and Best for the highest demands. Let yourself be inspired - and find exactly the equipment that suits you.

CHOICE FOR PORTRAIT

CHOICE FOR LANDSCAPE

CHOICE FOR WILDLIFE

CHOICE FOR FAMILY, PETS & WEDDING

CHOICE FOR MACRO

CHOICE FOR FILMMAKERS

CHOICE FOR CONTENT CREATORS

THE CHOICE FOR PORTRAIT
The right equipment for portrait photography

Capture life in all its facets

DEAL
Black Deal
Deal ends in9 days
Sony Alpha 7 IV (ILCE-7M4 + SEL 85mm f/1.4 GM
3.032,16
After the purchase you will receive 150,- Euro back from Sony. further information :
Discount applies to : Sony Alpha 7 IV (ILCE-7M4) Gehäuse
After the purchase you will receive 100,- Euro back from Sony. further information :
Discount applies to : Sony SEL 85mm f/1,4 GM Sony FE-Mount
to the set
DEAL
Black Deal
Deal ends in9 days
Sony Alpha 6700 (ILCE-6700) + SEL 35mm f/1.8 OSS
1.470,07
After the purchase you will receive 100,- Euro back from Sony. further information :
Discount applies to : Sony Alpha 6700 (ILCE-6700) Gehäuse
to the set
Sony Alpha 7R V (ILCE-7RM5) + SEL 50mm f/1.2 GM
6.062,84
After the purchase you will receive 500,- Euro back from Sony. further information :
Discount applies to : Sony Alpha 7R V (ILCE-7RM5) Gehäuse
After the purchase you will receive 100,- Euro back from Sony. further information :
Discount applies to : Sony SEL 50mm f/1,2 GM Sony FE-Mount
to the set
THE CHOICE FOR LANDSCAPE
The right equipment for landscape photography

Capture landscapes in all their beauty

MSRP*
to the set
Sony Alpha 7C II (ILCE-7CM2) + SEL 16-25mm f/2.8 G silver
2.943,84
After the purchase you will receive 100,- Euro back from Sony. further information :
Discount applies to : Sony Alpha 7C II (ILCE-7CM2) Gehäuse silber
After the purchase you will receive 100,- Euro back from Sony. further information :
Discount applies to : Sony SEL 16-25mm f/2,8 G Sony FE-Mount
to the set
Sony Alpha 7R V (ILCE-7RM5) + SEL 16-35mm f/2.8 GM2
6.313,93
After the purchase you will receive 500,- Euro back from Sony. further information :
Discount applies to : Sony Alpha 7R V (ILCE-7RM5) Gehäuse
to the set
THE CHOICE FOR WILDLIFE
The right equipment for wildlife photography

Discover the wilderness and the unexpected

DEAL
Black Deal
Deal ends in9 days
Sony Alpha 6700 (ILCE-6700) + SEL 70-350mm f/4.5-6.3 G OSS
1.672,64
After the purchase you will receive 100,- Euro back from Sony. further information :
Discount applies to : Sony Alpha 6700 (ILCE-6700) Gehäuse
to the set
Sony Alpha 7R V (ILCE-7RM5) + SEL 200-600mm f/5.6-6.3 G OSS
5.295,19
After the purchase you will receive 500,- Euro back from Sony. further information :
Discount applies to : Sony Alpha 7R V (ILCE-7RM5) Gehäuse
After the purchase you will receive 100,- Euro back from Sony. further information :
Discount applies to : Sony SEL 200-600mm f/5.6-6.3 G OSS Sony FE-Mount
to the set
Sony Alpha 1 II (ILCE-1M2B) + SEL 300mm f/2.8 GM OSS
14.251,91
to the set
THE CHOICE FOR FAMILY, PETS & WEDDING
The right equipment for family photography

Capture family moments full of closeness and emotion

Sony Vlog camera Alpha ZV-E10 + SEL 55-210mm f/4.5-6.3 OSS
839,64
to the set
Sony Alpha 7C II (ILCE-7CM2) + SEL SEL 70-200mm f/4.0 OSS G II black
3.456,45
After the purchase you will receive 100,- Euro back from Sony. further information :
Discount applies to : Sony Alpha 7C II (ILCE-7CM2) Gehäuse schwarz
to the set
Sony Alpha 7C R (ILCE-7CR) + SEL 24-70mm f/2.8 GM2 black
5.337,63
After the purchase you will receive 200,- Euro back from Sony. further information :
Discount applies to : Sony Alpha 7C R (ILCE-7CR) Gehäuse schwarz
to the set
THE CHOICE FOR MACRO
The right equipment for macro photography

Discover the big picture in the smallest detail

Sony Alpha 6400a (ILCE-6400A) + SEL 30mm f/3.5 Macro
954,94
to the set
Sony Alpha 7C R (ILCE-7CR) + SEL 70-200mm f/4.0 OSS G II Silver
5.332,58
After the purchase you will receive 200,- Euro back from Sony. further information :
Discount applies to : Sony Alpha 7C R (ILCE-7CR) Gehäuse silber
to the set
Sony Alpha 7R V (ILCE-7RM5) + SEL 90mm f/2.8 Macro G OSS
4.730,06
After the purchase you will receive 500,- Euro back from Sony. further information :
Discount applies to : Sony Alpha 7R V (ILCE-7RM5) Gehäuse
After the purchase you will receive 100,- Euro back from Sony. further information :
Discount applies to : Sony SEL 90mm f/2,8 Makro G OSS Sony FE-Mount
to the set
THE CHOICE FOR FILMMAKERS
The right equipment for videography

Tell stories with every moving image

Sony Alpha FX30 Cinema Line (ILME-FX30) + SEL 18-105mm f/4.0 G
2.554,26 2.654,26
to the set
MSRP*
to the set
Sony Alpha FX6 Cinema Line (ILME-FX6) + SEL 24-70mm f/2.8 GM2
7.898,13
to the set
THE CHOICE FOR CONTENT CREATORS
The right equipment for content creation

Create content with style and expressiveness

Sony Vlog camera Alpha ZV-E10 + SEL 18-105mm f/4.0 OSS PZ
1.105,17
to the set
DEAL
Black Deal
Deal ends in9 days
Sony Alpha 6700 (ILCE-6700) + SEL 16-55mm f/2.8 G
1.849,39
After the purchase you will receive 100,- Euro back from Sony. further information :
Discount applies to : Sony Alpha 6700 (ILCE-6700) Gehäuse
After the purchase you will receive 100,- Euro back from Sony. further information :
Discount applies to : Sony SEL 16-55mm f/2,8 G Sony E-Mount
to the set
Sony Alpha ZV-E1 + SEL 16-35mm f/4.0 G PZ
3.282,16
After the purchase you will receive 200,- Euro back from Sony. further information :
Discount applies to : Sony Alpha ZV-E1 Gehäuse
After the purchase you will receive 100,- Euro back from Sony. further information :
Discount applies to : Sony SEL 16-35mm f/4.0 G PZ Sony FE-Mount
to the set

More about Sony

Battery Deal

Get an extra battery for just €1 when you buy many cameras during our Christmas deals until 21.12. and benefit from significantly more runtime for your recordings.

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Sony X-MAS Deal

Get Christmas deals on selected Sony items.

To the products

Media center | LIVE-TALK on the new Sony Alpha 7 V

Sony has unveiled the new Alpha 7 V and we took a look at the new product together with you in the live stream.

Watch again

Sony Alpha 7 V: Sony redefines the full-frame standard

The A7 series has been one of the most popular full-frame cameras for years and today Sony is finally raising the curtain on the Alpha 7 V. Find out in our review what we can tick off our wish list and what remains to be done.

Learn more

Use the 0% financing now with Paypal

Secure all promotions today and easily finance your new photographic equipment.

Save now

All about the perfect wildlife photo: equipment, editing & Co.

Which setup makes sense when - from light kits to super telephoto, including AF settings, stabilization and camouflage. Plus a fast, true-to-life RAW workflow (contrast, color, noise) and practical backup and export tips for web & print.

Watch it again now!

The fascination of wildlife photography: what makes animal photography so special

How do you create images that show closeness, respect and genuine behavior - without intervening? In this lecture, Sasan Amir shows how timing, light and perspective work together and why good storytelling begins before the shutter is released.

Watch it again now!

15 tips for travel photography - The best ideas from our community competition

We asked you what tips you have for travel photography and you delivered! From lighting moods and perspectives to technical insights: You shared your knowledge and showed how versatile the topic of travel photography is.

Read now

Sony Cashback

Get up to 500€ Sony Cashback on participating cameras, lenses and accessories.

Secure now

Get a €100 combination discount on selected sets with Sony cameras and lenses that are just right for your photography: Landscape, Portrait or Wildlife.

The new Sony FX2 in the Creator test

With the new Alpha FX2, Sony is expanding its successful Cinema Line with a new camera that is exciting for both video and photo professionals. Here we summarize the most important technical innovations, compare it to the Alpha 7 IV, FX3 and FX30 and give authentic voices from the field.

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MSRP* = manufacturer's recommended retail price
All prices in Euro and incl. VAT.

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