Welcome to Alpha Bonus
This promotion offers you the following opportunity:
Buy your Sony Alpha camera and get €100 cashback each on newly purchased lenses!
Register your camera now on My Sony and get €100 each on your next lens purchase*
*Valid for selected promotional models. After registering your purchased camera, voucher codes will be sent by email to redeem for lens purchases during the promotional period.
The Sony promotion conditions apply
All info +& Registration
The promotion is valid until March 31, 2024
- Sony Alpha 7 IV (Sony a7 IV)
- mirrorless full-frame camera
- 33 megapixels
- 2x BIONZ XR image processors
- Real-time autofocus
- 10 BpS with up to than 800 frames (JPEG + RAW) in constant continuous shooting
- swivel and tilt 3'' touchscreen 7,62 cm
- up to 5.5 f-stops shutter speed with integrated 5-axis optical image stabilization
- latest real-time tracking technology and autofocus with eye detection for people, animals and now also birds
- Full-frame 7K oversampling for extremely detailed 4K 30p recording
- 4K 60p video recording in Super35 format
- NP-FZ100 battery with high storage capacity
Bundles with Sony Alpha 7 IV (ILCE-7M4) Gehäuse
Sony Alpha 7 IV (ILCE-7M4) + Sony Akku NP-FZ100
Sony Alpha 7 IV (ILCE-7M4KB) + SEL 28-70mm OSS FE
Sony Alpha 7 IV (ILCE-7M4) + SEL 50mm f/1,8 Prime
Sony Alpha 7 IV (ILCE-7M4) inkl. BC-QZ1 Schnell-Ladegerät + 2ter Akku NP-FZ 100
- Super Telezoom Lens
- for Sony E APS-C cameras
- optical image stabilization
- 625 grams light
- excellent image quality of the G series
- ideal for professionals and photo enthusiasts
- for landscapes, wildlife, sports and nature photography
- 5x zoom
- 70-350mm (equivalent to 105-525mm in full frame)
- excellent resolution right to the edge of the frame
- ED (Extra-Low Dispersion) glass elements minimize chromatic aberration and color bleeding
- circular aperture with nine blades for soft bokeh
- fast and accurate XD (extreme dynamic range) linear motor
- precise and reliable autofocus
- dust and moisture resistant
- Standard zoom lens
- for Sony E APS-C cameras
- very fast (constant aperture of F2.8)
- excellent image quality of the G series
- ideal for professionals and photo enthusiasts
- as "always-on lens" and for landscapes, portraits and spontaneous snapshots
- 16-55mm (equivalent to 24-82.5mm in full frame)
- excellent resolution up to the image edge
- ED (Extra-Low Dispersion) glass elements minimize chromatic aberration and color bleeding
- AR Nano Coating for reduction of reflections and ghost effects
- circular aperture with nine blades for smooth bokeh
- fast and accurate XD (extreme dynamic range) linear motor
- precise and reliable autofocus
- dust and moisture resistant
- Sony Alpha 6700 (ILCE-6700)
- Hybrid camera
- 26 megapixel - Exmor R sensor
- AI assisted autofocus system with advanced subject + tracking functions
- 4K/120p video recording (with 6k oversampling)
- 5-axis optical image stabilization
- compact and lightweight and suitable for any adventure
- swiveling touchscreen
- high-resolution viewfinder with XGA OLED technology
- robust, dust- and splashproof construction
4 further bundles with Sony Alpha 6700 (ILCE-6700) + SEL 16-55mm f/2.8 + SEL 70-350mm
Sony Alpha 6700 (ILCE-6700) + SEL 70-350mm
Sony Alpha 6700 (ILCE-6700) + SEL 16-55mm f/2,8 G
Sony Alpha 6700 (ILCE-6700) + SEL 16-50mm + SEL 70-350mm
Sony Alpha 6700 (ILCE-6700) + SEL 16-55mm f/2,8 + 15mm f/1,4
Free live consultation
Your individual consultation - from the comfort of your sofa
Arrange appointment- Mirrorless Sony a7 III full-frame camera
- Rear-exposed Exmor R CMOS image sensor with 24.2 megapixels captures every detail
- Extra wide dynamic range with 15 f-stops
- Autofocus system with 93 percent sensor coverage
- 4D FOCUS with 425 AF contrast autofocus points complemented by 693 phase autofocus points
- Continuous shooting speed of up to ten frames per second
- Possibility of mechanical or silent shutter release
- Various 4k video functions
Bundles with Sony Alpha 7 III (ILCE-7M3) Gehäuse schwarz
Sony Alpha 7 III (ILCE-7M3) + Sony Akku NP-FZ100
Sony Alpha 7 III (ILCE-7M3) + Viltrox AF 28mm
Sony Alpha 7 III (ILCE-7M3) + SEL 50mm f/1,8 Prime
Sony Alpha 7 III (ILCE-7M3) + Batteriegriff VG-C3EM
- Super G Telezoom Lens
- optical stabilization
- Focal length: 200-600mm
- fast, precise and quiet autofocus (Direct Drive SSM)
- circular aperture allows for beautiful bokeh
- Dust and splash resistant design
- Full-frame FE mount
- Sony Alpha 7C II (ILCE-7CM2)
- outstanding full-frame camera
- impressive details with 33 megapixels for photos as well as 4K videos
- 4K 60p and FHD 120p
- compact size, stylish design
- AI autofocus for photos and videos
- Effortless control of settings via touch menu
- tiltable display
- improved electronic viewfinder
Bundles with Sony Alpha 7C II (ILCE-7CM2) Gehäuse
Sony Alpha 7C II (ILCE-7CM2) + SEL 24mm f/2,8 G Silber
Sony Alpha 7C II (ILCE-7CM2) + SEL 40mm f/2,5 G Silber
Sony Alpha 7C II (ILCE-7CM2) + SEL 50mm f/2,5 G Silber
Sony Alpha 7C II (ILCE-7CM2) Gehäuse + Tamron 28-75mm f/2,8 Di III VXD G2 silber
- G Lens standard zoom lens
- Dual AA elements for outstanding resolution
- Sony nano-coating reduces ghosting and light effects
- Direct Drive SSM for quiet, high-precision focus operation
- Dust and splash resistant design
- high quality G Master telephoto lens
- extreme resolution
- Aperture F2.8
- fast, precise focus
- total control
- dust and splash resistant construction
- Direct Drive SSM for quiet, high-precision focus operation
- circular aperture with 9 blades for beautiful bokeh
- Sony nano-coating reduces ghosting and light effects
- Sony SEL 24-70mm f/2.8 GM2
- Full-frame Lens
- excellent resolution up to the image edge
- F2.8 aperture
- fast, precise autofocus
- beautiful bokeh
- suitable for photo shooting, content creation and video recording
- dust and water resistant design
- Sony Alpha 6400
- APS-C E-mount camera
- improved autofocus with "real-time eye autofocus" and "real-time tracking" with 0.02 sec response time
- 84% AF sensor coverage with 425 phase and contrast AF points
- 11 continuous shots with tracking autofocus
- 180° tiltable touchscreen
- 4K video with fast hybrid autofocus at highest level